A Study on Market Orientation Concepts of Hoteliers towards Development of Tourism and The Level of Satisfaction in Tamil Nadu

  • S Kanagarani Guest Lecturer, Department of Commerce, Madurai Kamaraj University Evening College, Periyakulam, Tamil Nadu, India
Keywords: Quality Consciousness, Customer Satisfaction, Employee Morale, Performance Monitoring, Communication, Technology Absorption


The hoteliers arrange a parcel of good arrangements. At the point when they are made accessible to the clients, the business will be put in a raised plane. In any case, in India, the general absence of worry for the client is very predominant. One needs to make a picture in the brains of the voyagers, to take them back to a similar inn whenever. The overall analysis has revealed that variables like Customer Satisfaction, Interaction with Customers, SWOT, Trained Personnel and Competitors Activities variables are signifi cant at fi ve percent and other variables like Quality Consciousness, Communication, Employee Morale Performance Monitoring, Customer Expectations and 24 Hours Security are signifi cant at one percent and remaining variables like Market Information, Quick Decisions, Adaptive on Market Needs, Sales Promotion, Technology Absorption, Membership in Association, Environmental Scanning, Generation and Dissemination, Achieving Public Image and Other Value Added Services are not significant. The recommendations presented in the assessment will direct the issues of the hoteliers in the examination zone explicitly and all cabin business in India when all is said in done.

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