A Study on Customer Brand Awareness towards Sony Led TV in Dindigul District

  • P Vijayalakshmi Associate Professor, PSNA College of Engineering and Technology, Dindigul
Keywords: consumer awareness, LED TV

Abstract

This article is about Sony LED TV. It highlights the brand awareness of Sony LEDTV with other brands. Primary objective is to find out the consumer brand awareness and perception towards Sony LED TV with special reference to Dindigul District. The survey was conducted to 150 respondents by using questionnaire method in this study percentage analysis and Chi-square method is used.

Published
2016-01-25
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Issue
Vol 3 No 3 (2016)
Section
Article

Copyright (c) 2016 P Vijayalakshmi


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