The Influence of Augmented Reality on Customer Engagement in the Fashion Industry

Abstract

This study investigates how the Augmented Reality (AR) is changing consumer interaction in the Fashion industry. The report highlights the gap in visualization and its effect on decision-making and return rates, as well as the issues the industry faces in consumer interaction as a result of restrictions in conventional approaches. An extensive examination of user experiences, engagement metrics, and customer perceptions are all included in the scope. The purpose of the research is to give stakeholders in the Fashion industry useful information for implementing augmented reality technology and improving the entire customer experience.