Vol 11 No S1-Mar (2024)

Articles

• The Influence of Augmented Reality on Customer Engagement in the Fashion Industry

  Rahul Prakash J

  1-7

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• The Impact of HR Policies on Employee Behaviour

  R Shivani, Ancy Stepheno

  8-15

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• Role of Artificial Intelligence (Ai) and Machine Learning (Ml) in Financial Decision-Making

  Jayavarshni V

  16-20

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• The Study on Investors Attitude towards Mutual Funds as an Investment Avenue

  Rakesh N

  21-24

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• The Role of Digital Marketing in Consumer Behaviour

  S Nirmal Raj

  25-31

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• Students Attitude towards Environmental Sustainability

  M Akash

  32-43

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• Exploring the Impact of Financial Literacy on Investment Behavior among College Students

  Manshi Dhiran D, Jayamalathi Jayabalan

  44-50

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• Cashless Convenience: Exploring Young India’s Satisfaction with Digital Payment

  Mitali Mohta, Chinnasamy Agamudai Nambi Malarvizhi

  51-58

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• Ease of Doing Business

  Tushar Johari V

  59-64

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• A Study on Understanding Word of Mouth Marketing in Online

  S Rithi Bharrathi

  65-70

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• Human Resources in Changing Environment

  Snehaa Sriraman

  71-76

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• Contributions of Startups to the Growth of the Indian Economy: A State Wise Analysis

  Vishal Sharma A, Magiswary Dorasamy

  77-86

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• Focus on the Evolving Landscape: The Rise of Contactless Payments: A Post-Pandemic Trend

  Harshavarthini B

  87-97

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• The Role of Artificial Intelligence (AI) and Machine Learning (ML) in HR Decision Making Processes

  Keshavi VC

  98-107

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• Evaluating the Role of Artificial Intelligence in Investment Decision-Making within the Realm of Cryptocurrency Trading

  Dilli Ganesh R

  108-113

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• Blockchain Integration in Banking: A Fintech Revolution

  Keerthana E

  114-121

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• A Study on Public’s Preference on Digital Payments and UPI Apps

  Kiran S

  122-127

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• The Impact of Social Media on Consumer Behaviour

  Harris Rao VG

  128-134

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• The Power of Perception: How Branding Shapes Consumer Behavior

  Gaurav Agarwal H

  135-141

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• Impact of Cyber-Attacks on Banking Institutions in India: A Study of Safety Mechanisms and Preventive Measures

  Adarsh Mundhra

  142-148

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• Determinants of Post-Purchase Regret: A Study of Compulsive Buying and Comnsumer Culture

  Santhiya D

  149-159

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• A Study on Competency Analysis of Employees in Information Technology Sector

  Sarithiraa R

  160-167

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• Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions

  DE Vijaya Deepika, SS Pranev

  168-177

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• The Impact of Fundamental Analysis on Equity Prices: The Food and Drink Sector

  Anirudh Pathak, Arockya Divya SF

  178-185

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• Recognizing Consumer Attitudes and Behavior In Indian Product Repair Decisions - A Conceptual Review

  R Logeswari, N Kannan

  186-189

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• An Empirical Study Concerning Educational Institutions on the Effects of Green HRM Practices on Employee Retention and Organisational Sustainability

  U Amaleshwari, R Masilamani

  190-201

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• The Impact of Demographic Factors on Financial Literacy among Farmers: Insights from Rural Tamil Nadu

  A Diana, Arockya Divya SF

  202-210

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• Impact of Hybrid Work Model on Productivity

  Lawrence Xavier F, Akshit Porwal

  211-214

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• Better Catchment of Workforce for Elevating Workplace Performance Integrating AI – A Systematic Literature Review

  U Amaleshwari, R Shanmugapriya

  215-224

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• A Bibliometric Analysis on Government Policies Shaping the Future of Sustainable Electric Transportation

  V Vardhini, A Narmadha, S Sudha

  225-236

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