Vol 11 No S1-Mar (2024)

Articles

• The Influence of Augmented Reality on Customer Engagement in the Fashion Industry

  Rahul Prakash J

  1-7

  • PDF

  Article Views: 405 times
  PDF Downloads: 185 times
• The Impact of HR Policies on Employee Behaviour

  R Shivani, Ancy Stepheno

  8-15

  • PDF

  Article Views: 531 times
  PDF Downloads: 277 times
• Role of Artificial Intelligence (Ai) and Machine Learning (Ml) in Financial Decision-Making

  Jayavarshni V

  16-20

  • PDF

  Article Views: 390 times
  PDF Downloads: 191 times
• The Study on Investors Attitude towards Mutual Funds as an Investment Avenue

  Rakesh N

  21-24

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  Article Views: 367 times
  PDF Downloads: 242 times
• The Role of Digital Marketing in Consumer Behaviour

  S Nirmal Raj

  25-31

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  Article Views: 620 times
  PDF Downloads: 330 times
• Students Attitude towards Environmental Sustainability

  M Akash

  32-43

  • PDF

  Article Views: 521 times
  PDF Downloads: 204 times
• Exploring the Impact of Financial Literacy on Investment Behavior among College Students

  Manshi Dhiran D, Jayamalathi Jayabalan

  44-50

  • PDF

  Article Views: 812 times
  PDF Downloads: 804 times
• Cashless Convenience: Exploring Young India’s Satisfaction with Digital Payment

  Mitali Mohta, Chinnasamy Agamudai Nambi Malarvizhi

  51-58

  • PDF

  Article Views: 428 times
  PDF Downloads: 188 times
• Ease of Doing Business

  Tushar Johari V

  59-64

  • PDF

  Article Views: 369 times
  PDF Downloads: 180 times
• A Study on Understanding Word of Mouth Marketing in Online

  S Rithi Bharrathi

  65-70

  • PDF

  Article Views: 390 times
  PDF Downloads: 130 times
• Human Resources in Changing Environment

  Snehaa Sriraman

  71-76

  • PDF

  Article Views: 445 times
  PDF Downloads: 167 times
• Contributions of Startups to the Growth of the Indian Economy: A State Wise Analysis

  Vishal Sharma A, Magiswary Dorasamy

  77-86

  • PDF

  Article Views: 447 times
  PDF Downloads: 195 times
• Focus on the Evolving Landscape: The Rise of Contactless Payments: A Post-Pandemic Trend

  Harshavarthini B

  87-97

  • PDF

  Article Views: 469 times
  PDF Downloads: 177 times
• The Role of Artificial Intelligence (AI) and Machine Learning (ML) in HR Decision Making Processes

  Keshavi VC

  98-107

  • PDF

  Article Views: 536 times
  PDF Downloads: 245 times
• Evaluating the Role of Artificial Intelligence in Investment Decision-Making within the Realm of Cryptocurrency Trading

  Dilli Ganesh R

  108-113

  • PDF

  Article Views: 302 times
  PDF Downloads: 177 times
• Blockchain Integration in Banking: A Fintech Revolution

  Keerthana E

  114-121

  • PDF

  Article Views: 396 times
  PDF Downloads: 151 times
• A Study on Public’s Preference on Digital Payments and UPI Apps

  Kiran S

  122-127

  • PDF

  Article Views: 552 times
  PDF Downloads: 228 times
• The Impact of Social Media on Consumer Behaviour

  Harris Rao VG

  128-134

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  Article Views: 444 times
  PDF Downloads: 162 times
• The Power of Perception: How Branding Shapes Consumer Behavior

  Gaurav Agarwal H

  135-141

  • PDF

  Article Views: 812 times
  PDF Downloads: 316 times
• Impact of Cyber-Attacks on Banking Institutions in India: A Study of Safety Mechanisms and Preventive Measures

  Adarsh Mundhra

  142-148

  • PDF

  Article Views: 558 times
  PDF Downloads: 472 times
• Determinants of Post-Purchase Regret: A Study of Compulsive Buying and Comnsumer Culture

  Santhiya D

  149-159

  • PDF

  Article Views: 425 times
  PDF Downloads: 189 times
• A Study on Competency Analysis of Employees in Information Technology Sector

  Sarithiraa R

  160-167

  • PDF

  Article Views: 345 times
  PDF Downloads: 176 times
• Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions

  DE Vijaya Deepika, SS Pranev

  168-177

  • PDF

  Article Views: 1128 times
  PDF Downloads: 509 times
• The Impact of Fundamental Analysis on Equity Prices: The Food and Drink Sector

  Anirudh Pathak, Arockya Divya SF

  178-185

  • PDF

  Article Views: 283 times
  PDF Downloads: 158 times
• Recognizing Consumer Attitudes and Behavior In Indian Product Repair Decisions - A Conceptual Review

  R Logeswari, N Kannan

  186-189

  • PDF

  Article Views: 382 times
  PDF Downloads: 159 times
• An Empirical Study Concerning Educational Institutions on the Effects of Green HRM Practices on Employee Retention and Organisational Sustainability

  U Amaleshwari, R Masilamani

  190-201

  • PDF

  Article Views: 365 times
  PDF Downloads: 142 times
• The Impact of Demographic Factors on Financial Literacy among Farmers: Insights from Rural Tamil Nadu

  A Diana, Arockya Divya SF

  202-210

  • PDF

  Article Views: 274 times
  PDF Downloads: 160 times
• Impact of Hybrid Work Model on Productivity

  Lawrence Xavier F, Akshit Porwal

  211-214

  • PDF

  Article Views: 1055 times
  PDF Downloads: 388 times
• Better Catchment of Workforce for Elevating Workplace Performance Integrating AI – A Systematic Literature Review

  U Amaleshwari, R Shanmugapriya

  215-224

  • PDF

  Article Views: 438 times
  PDF Downloads: 189 times
• A Bibliometric Analysis on Government Policies Shaping the Future of Sustainable Electric Transportation

  V Vardhini, A Narmadha, S Sudha

  225-236

  • PDF

  Article Views: 387 times
  PDF Downloads: 163 times