Vol 11 No S1-Mar (2024)

Articles

• The Influence of Augmented Reality on Customer Engagement in the Fashion Industry

  Rahul Prakash J

  1-7

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  Article Views: 310 times
  PDF Downloads: 129 times
• The Impact of HR Policies on Employee Behaviour

  R Shivani, Ancy Stepheno

  8-15

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  Article Views: 400 times
  PDF Downloads: 194 times
• Role of Artificial Intelligence (Ai) and Machine Learning (Ml) in Financial Decision-Making

  Jayavarshni V

  16-20

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  Article Views: 267 times
  PDF Downloads: 138 times
• The Study on Investors Attitude towards Mutual Funds as an Investment Avenue

  Rakesh N

  21-24

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  Article Views: 263 times
  PDF Downloads: 187 times
• The Role of Digital Marketing in Consumer Behaviour

  S Nirmal Raj

  25-31

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  Article Views: 474 times
  PDF Downloads: 259 times
• Students Attitude towards Environmental Sustainability

  M Akash

  32-43

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  Article Views: 383 times
  PDF Downloads: 144 times
• Exploring the Impact of Financial Literacy on Investment Behavior among College Students

  Manshi Dhiran D, Jayamalathi Jayabalan

  44-50

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  Article Views: 639 times
  PDF Downloads: 666 times
• Cashless Convenience: Exploring Young India’s Satisfaction with Digital Payment

  Mitali Mohta, Chinnasamy Agamudai Nambi Malarvizhi

  51-58

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  Article Views: 324 times
  PDF Downloads: 117 times
• Ease of Doing Business

  Tushar Johari V

  59-64

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  Article Views: 267 times
  PDF Downloads: 95 times
• A Study on Understanding Word of Mouth Marketing in Online

  S Rithi Bharrathi

  65-70

  • PDF

  Article Views: 273 times
  PDF Downloads: 79 times
• Human Resources in Changing Environment

  Snehaa Sriraman

  71-76

  • PDF

  Article Views: 342 times
  PDF Downloads: 121 times
• Contributions of Startups to the Growth of the Indian Economy: A State Wise Analysis

  Vishal Sharma A, Magiswary Dorasamy

  77-86

  • PDF

  Article Views: 309 times
  PDF Downloads: 132 times
• Focus on the Evolving Landscape: The Rise of Contactless Payments: A Post-Pandemic Trend

  Harshavarthini B

  87-97

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  Article Views: 339 times
  PDF Downloads: 103 times
• The Role of Artificial Intelligence (AI) and Machine Learning (ML) in HR Decision Making Processes

  Keshavi VC

  98-107

  • PDF

  Article Views: 383 times
  PDF Downloads: 166 times
• Evaluating the Role of Artificial Intelligence in Investment Decision-Making within the Realm of Cryptocurrency Trading

  Dilli Ganesh R

  108-113

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  Article Views: 207 times
  PDF Downloads: 105 times
• Blockchain Integration in Banking: A Fintech Revolution

  Keerthana E

  114-121

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  Article Views: 271 times
  PDF Downloads: 102 times
• A Study on Public’s Preference on Digital Payments and UPI Apps

  Kiran S

  122-127

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  Article Views: 415 times
  PDF Downloads: 176 times
• The Impact of Social Media on Consumer Behaviour

  Harris Rao VG

  128-134

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  Article Views: 341 times
  PDF Downloads: 113 times
• The Power of Perception: How Branding Shapes Consumer Behavior

  Gaurav Agarwal H

  135-141

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  Article Views: 545 times
  PDF Downloads: 189 times
• Impact of Cyber-Attacks on Banking Institutions in India: A Study of Safety Mechanisms and Preventive Measures

  Adarsh Mundhra

  142-148

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  Article Views: 417 times
  PDF Downloads: 359 times
• Determinants of Post-Purchase Regret: A Study of Compulsive Buying and Comnsumer Culture

  Santhiya D

  149-159

  • PDF

  Article Views: 298 times
  PDF Downloads: 128 times
• A Study on Competency Analysis of Employees in Information Technology Sector

  Sarithiraa R

  160-167

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  Article Views: 259 times
  PDF Downloads: 121 times
• Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions

  DE Vijaya Deepika, SS Pranev

  168-177

  • PDF

  Article Views: 926 times
  PDF Downloads: 374 times
• The Impact of Fundamental Analysis on Equity Prices: The Food and Drink Sector

  Anirudh Pathak, Arockya Divya SF

  178-185

  • PDF

  Article Views: 186 times
  PDF Downloads: 105 times
• Recognizing Consumer Attitudes and Behavior In Indian Product Repair Decisions - A Conceptual Review

  R Logeswari, N Kannan

  186-189

  • PDF

  Article Views: 280 times
  PDF Downloads: 108 times
• An Empirical Study Concerning Educational Institutions on the Effects of Green HRM Practices on Employee Retention and Organisational Sustainability

  U Amaleshwari, R Masilamani

  190-201

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  Article Views: 272 times
  PDF Downloads: 97 times
• The Impact of Demographic Factors on Financial Literacy among Farmers: Insights from Rural Tamil Nadu

  A Diana, Arockya Divya SF

  202-210

  • PDF

  Article Views: 193 times
  PDF Downloads: 95 times
• Impact of Hybrid Work Model on Productivity

  Lawrence Xavier F, Akshit Porwal

  211-214

  • PDF

  Article Views: 779 times
  PDF Downloads: 256 times
• Better Catchment of Workforce for Elevating Workplace Performance Integrating AI – A Systematic Literature Review

  U Amaleshwari, R Shanmugapriya

  215-224

  • PDF

  Article Views: 316 times
  PDF Downloads: 135 times
• A Bibliometric Analysis on Government Policies Shaping the Future of Sustainable Electric Transportation

  V Vardhini, A Narmadha, S Sudha

  225-236

  • PDF

  Article Views: 276 times
  PDF Downloads: 105 times