Recognizing Consumer Attitudes and Behavior In Indian Product Repair Decisions - A Conceptual Review

  • R Logeswari Assistant Professor, School of Management Dwaraka Doss Goverdhan Doss Vaishnav College Chennai, Tamil Nadu, India
  • N Kannan Professor & Research Supervisor Sathyabama Institute of Science and Technology (Deemed to be University) Chennai, Tamil Nadu, India
Keywords: Consumer Behavior, Product Repair Decisions, Attitudes, Indian Consumers, Sustainability

Abstract

The way consumers make product replacement choices is crucial for eco-friendly consumption. This research paper investigates the mind sets and behaviours of Indian consumers when it comes to product maintenance decisions. The right to fix things began long ago and is still going strong today. Rules and regulations that play a major role in the repair of laws are introduced in favor of the right to repair laws. Companies should make spare parts, tools, and instructions on how to fix consumer gadgets to prolong their useful life and avoid them ending up in garbage dumps. Using various theoretical frameworks and empirical research, the paper investigates the factors that shape consumer attitudes towards maintenance, the decision-making process involved, and the implications for businesses and decision-makers. Understanding these dynamics is crucial for encouraging eco-friendly consumption habits and tackling environmental concerns.

Published
2024-03-22
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How to Cite
Logeswari, R., & Kannan, N. (2024). Recognizing Consumer Attitudes and Behavior In Indian Product Repair Decisions - A Conceptual Review. Shanlax International Journal of Management, 11(S1-Mar), 186-189. https://doi.org/10.34293/management.v11iS1-Mar.8084
Section
Articles