A Study on Public’s Preference on Digital Payments and UPI Apps

Abstract

The UPI system allows users to transfer finances between bank accounts incontinently, without the need for traditional payment styles like cash or checks. The ease of use and convenience of UPI apps have made them popular among consumers, and they’ve snappily come a favoured system of payment. still, with multiple UPI apps available in the request, consumers are faced with the challenge of choosing the stylish app that suits their requirements. also, enterprises similar as security, specialized glitches, and payment failures can affect the public’s preference for digital payments and UPI apps. Therefore, the purpose of this research project is to examine public preferences for UPI apps and digital payments, as well as the factors influencing these preferences. The study will also look at the many UPI apps that are out now, their areas of expertise, and the benefits of utilising UPI apps for online payments. This study aims to gather important information for businesses and policymakers by providing a thorough understanding of the public’s preference for digital payments and UPI apps.