Determinants of Post-Purchase Regret: A Study of Compulsive Buying and Comnsumer Culture

Abstract

The goal of the current study was to determine whether customers’ internal emotions—in this case, compulsive buying due to their primarily materialistic and status-oriented ideals—have an impact on their post-purchase regret. Post-purchase regret can also result from impulsive purchases made from outside sources, like bank card payments at retail establishments and sales promotions. Verifying Factor analysis (CFA) was employed in the research to evaluate the validity and reliability of the instruments. After applying structural equation modelling (SEM), we found that materialism had significant effects; zeal drove achievement, and possessions were viewed as the primary means of achieving pleasure and acquisition. Compulsive shopping had a significant impact on regret following a purchase. This shows that the internal factors that lead to post-invest regret in customers include compulsive behaviours associated with materialism and prestige consuming.