Articles

• A Study on the Effectiveness of Conflict Management in the Private Retail Sector, in Copperbelt Province

  T Velmurugan, T Marirajan, V Gayathri

  1-6

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• Cause-related Marketing: A Trade-off between Marketers and Consumers

  Barkha Agrawal, Neha Sahu

  7-12

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• An Investigation on Accounting Information System, Zambia

  S Antony Sibi, S Antony Lucia Merin

  13-20

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• Identification of Success Factors for Mirzapur Web Series

  Prateek Khanna, Mayank Malviya

  21-27

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• Launching of a New Product with the Co-Branding Strategy: A Case Study of Indian Brands

  A Ananda Kumar, R Sakthivel

  28-33

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• A Research Study on the ERP System Implementation and Current Trends in ERP

  Rohit Kenge, Zafar Khan

  34-39

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• Social Media Advertisement and its Effect in Sales Prediction - An Analysis

  B Subha

  40-44

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• A Framework for Mixed-method Research

  Sindhu Shantha Nair, Smritika S Prem

  45-53

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• Covid 19: An Invisible Destroyer of the Economy Paving Way to Atmanirbhar Bharat

  Prajakta R Mantri, Bhakti Tiwari, CA Prashant Chhajer

  54-71

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• Cloud-Based E-Governance in India

  C Vijai, D Joyce

  72-78

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• A Study on Passengers Satisfaction towards Indian Railway Services (With Special Reference to Madurai City)

  A Margaret Divya, Nandhini devi

  79-84

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• The Relationship between Product Quality and Purchase Intention on Women’s Skin Care Products in Sri Lanka, with Special Reference to Anuradhapura District

  Thilini Nadeesha Senavirathne, V Kumaradeepan

  85-89

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• A Study on Indian and Omani Business Management Undergraduate Students Attitude towards Business Ethics

  M Seema, Imran Hameed Khan

  90-102

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• A Study on Role of Big 5 Personality Traits on Social Ostracism

  P. Manoj Kiran, A Thiruchelvi

  103-107

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• Consumer’s Adoption of Digital Wallets with Special Reference to Bangalore City

  G Vinayagamoorthi, M Thirupathi

  108-113

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