Articles

• Impact of Surrogate Advertisement: An Unconventional and Revolutionary Tool of Marketers

  Debasish Rout, Somabhusana Janakiballav Mishra, Ashamayee Mishra, Vineet Mehta

  1-7

  • PDF

  Abstract views: 785, PDF downloads: 728
• A Study on Succession Planning, Prospective Successor Selection, Transfer of Idiosyncratic Firm Knowledge in Family Owned Businesses of Hyderabad

  Manchala Seema, Syed Sayf Ali

  8-16

  • PDF

  Abstract views: 558, PDF downloads: 335
• The Chai Point ACQT: Brewing Tradition and Technology for Success

  Sindhu Shantha Nair, S.P. Smritika

  17-19

  • PDF

  Abstract views: 558, PDF downloads: 479
• An Empirical Study on Factors Influencing Customers to Order Food Online through Food Delivery Apps

  M Ganeshwari

  20-24

  • PDF

  Abstract views: 880, PDF downloads: 454
• Impact of Covid-19 on Fisheries Sector

  S Rajamohan, S Kanchana

  25-33

  • PDF

  Abstract views: 565, PDF downloads: 282
• A Study on Investors Awareness about Equity and Currency Market in Private Sectors

  Dr. Latha, K.S. Bhavani Devi

  34-38

  • PDF

  Abstract views: 526, PDF downloads: 209
• The Impact of Knowledge Management Strategies on Employee Job Satisfaction: A Study of RMG in Bangladesh

  Md. Hasan Mia, Md. Abdul Kayum Chowdhuary

  39-49

  • PDF

  Abstract views: 610, PDF downloads: 352
• Effectiveness of Monetary Reward System on the Employee’s performance Level

  R Mithunmita, M John Britto

  50-53

  • PDF

  Abstract views: 1061, PDF downloads: 450
• A Study on the Preference of Students towards Digital Reading Materials with Reference to Dindigul District

  R Durai, M Sivakumar, A Sabarirajan

  54-59

  • PDF

  Abstract views: 1668, PDF downloads: 326
• Educational Policy and Employment Opportunity of People with Disabilities in India - A Study

  E Saranya Devi, S Rajamohan

  60-65

  • PDF

  Abstract views: 611, PDF downloads: 253
• A Study on Customer Relationship Management Practices in Indian Banks With Special Reference to Chennai City

  T.S. Kumar, K Kalairaja

  66-70

  • PDF

  Abstract views: 805, PDF downloads: 268
• A Study on Factor Influencing Customer Choice of Store Selection and Behaviour in Organized Retail Outlets in Madurai

  J Duraichamy, K.R. Srinivasan

  71-75

  • PDF

  Abstract views: 596, PDF downloads: 227