Articles

• Impact of Surrogate Advertisement: An Unconventional and Revolutionary Tool of Marketers

  Debasish Rout, Somabhusana Janakiballav Mishra, Ashamayee Mishra, Vineet Mehta

  1-7

  • PDF

  Abstract views: 873, PDF downloads: 755
• A Study on Succession Planning, Prospective Successor Selection, Transfer of Idiosyncratic Firm Knowledge in Family Owned Businesses of Hyderabad

  Manchala Seema, Syed Sayf Ali

  8-16

  • PDF

  Abstract views: 631, PDF downloads: 383
• The Chai Point ACQT: Brewing Tradition and Technology for Success

  Sindhu Shantha Nair, S.P. Smritika

  17-19

  • PDF

  Abstract views: 608, PDF downloads: 555
• An Empirical Study on Factors Influencing Customers to Order Food Online through Food Delivery Apps

  M Ganeshwari

  20-24

  • PDF

  Abstract views: 946, PDF downloads: 482
• Impact of Covid-19 on Fisheries Sector

  S Rajamohan, S Kanchana

  25-33

  • PDF

  Abstract views: 612, PDF downloads: 309
• A Study on Investors Awareness about Equity and Currency Market in Private Sectors

  Dr. Latha, K.S. Bhavani Devi

  34-38

  • PDF

  Abstract views: 569, PDF downloads: 232
• The Impact of Knowledge Management Strategies on Employee Job Satisfaction: A Study of RMG in Bangladesh

  Md. Hasan Mia, Md. Abdul Kayum Chowdhuary

  39-49

  • PDF

  Abstract views: 687, PDF downloads: 374
• Effectiveness of Monetary Reward System on the Employee’s performance Level

  R Mithunmita, M John Britto

  50-53

  • PDF

  Abstract views: 1175, PDF downloads: 504
• A Study on the Preference of Students towards Digital Reading Materials with Reference to Dindigul District

  R Durai, M Sivakumar, A Sabarirajan

  54-59

  • PDF

  Abstract views: 1737, PDF downloads: 352
• Educational Policy and Employment Opportunity of People with Disabilities in India - A Study

  E Saranya Devi, S Rajamohan

  60-65

  • PDF

  Abstract views: 665, PDF downloads: 267
• A Study on Customer Relationship Management Practices in Indian Banks With Special Reference to Chennai City

  T.S. Kumar, K Kalairaja

  66-70

  • PDF

  Abstract views: 877, PDF downloads: 286
• A Study on Factor Influencing Customer Choice of Store Selection and Behaviour in Organized Retail Outlets in Madurai

  J Duraichamy, K.R. Srinivasan

  71-75

  • PDF

  Abstract views: 640, PDF downloads: 256