Cultural Identity Construction in Virtual Spaces: Educational Implications from Jiangsu Satellite TV’s 2025 New Year’s Eve Concert

Abstract

This study aimed to integrate immersive media technology with multidimensional identity theory to explore the value-guiding pathways of large-scale media cultural events as informal aesthetic education arenas. The method adopted the 2025 Jiangsu Satellite TV New Year’s Eve Concert as a case, using a mixed-methods approach with a literature review, case analysis, and questionnaire surveys (N=405, Cronbach’s α=0.876), and multiple linear regression to verify tech perception and sensory immersion as predictors of adolescents’ cultural value resonance. The results showed that the concert integrated a 1,200m² mirror stage, AI digital avatars, and cross-temporal linkages, merging regional symbols and patriotic narratives; 69.12% of attendees experienced the boundaryless space effect, 79% had cultural resonance in patriotic segments, 87.06% of the participants recognised the multisensory synergy tech, and the two predictors (β=0.382/0.296, p<0.001) explained 47.8% of the variance. The conclusion is that, regarding educational implications, the research confirmed that immersive spaces transcend visual spectacles to function as mobile classrooms for contemporary aesthetic education. This “participation-as-creation” ritual effectively lowers the threshold for young people to comprehend traditional culture by synergising sensory immersion, emotional immersion, and cultural immersion, and it provides theoretical reference and scientific basis for designing informal learning environments in the digital age. The future scope is to further expand the scope of immersive cultural event case studies, explore the long-term impact of immersive media on adolescents’ cultural identity and value systems, and conduct in-depth research on the internal mechanism of immersive space shaping adolescent cultural identity.