Vol 13 No 4 (2026)

Articles

• The Role of Digital Marketing in Shaping Student Enrollment Decision: Insights from Engineering Colleges in India

  S. Amrutha, J. Arumugam, L. Radha

  1-9

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• Enhancing Groundwater Management Through Multi-Criterion Weighted Overlay Analysis Using Geospatial Analysis

  N. Jabakumar, Gurugnanam Balasubramaniyan, Bagyaraj Murugesan, Bairavi Swaminathan, Suresh Mani

  10-21

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• A Study on the Operational Efficiency of Selected Pharmaceutical Companies in India

  S. Mahalakshmi, M. Ganesan

  22-27

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• Exploring Ethical Governance with Artificial Intelligence in Banking Sector

  R. Sabapathi

  28-38

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• Cyber Crime and its Impact on Elderly – A Sociological Analysis about the Digital Scam against Elderly

  P. Sethurajakumar

  39-44

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• A Study on Factors Influencing Customer Satisfaction Towards FMCG Products in the Retail Sector in Thiruvarur Town

  S. Suganthi, S. Singaravadivel

  45-52

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