Vol 11 No S1-May (2024)

Articles

• Optimizing Retention in The Flexible Workplace: A Quantitative Analysis of the Mediating Role of Coping Strategies Within the Demands in Jobs-Resources Model

  S Abirami, K Ravishankar

  1-9

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• The Influence of Behavioural Factor on Retail Investors Decision Making in IPO Investment

  Harene J, R Lumina Julie

  10-17

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• Exploring the Influence of Ai-Powered Learning Tools on Student Understanding and Academic Performance: A Comprehensive Analysis

  T Janaki, MSR Mariyappan

  18-26

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• Future Trends: Predicting the Evolution of Rail and Road Transportation in Logistics

  S Hari Kumar, M Rajapriya

  27-39

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• A Study on Exploring Digital Transformation in Logistics Service Providers: Challenges, Key Success Factors, and Best Practices with special reference to Aaj Enterprises Pvt Ltd

  Ankireddy Manjunadh, G Manoj

  40-53

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• Exploring the Role of Network Marketing in the Business Development : An Analysis of Managerial Perspectives

  Mohammed Yakoob B, G Manoj

  54-63

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• A Study on Issues and Challenges Faced by Mobile Banking with Reference to Customer Perspective

  R Johan Ananth, S Thandayudhapani

  64-70

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• The Factors Affecting Consumers Buying Behaviour Towards Gold Jewellery in Chennai

  Karthick Raja T, R Sankar Ganesh

  71-77

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• Effectiveness of Content in Blogs for Customer Engagement

  Marian Christoper C, A Felisiya

  78-81

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• Best Practices for Improve Employee Retention

  Srishakthi P, A Felisiya

  82-87

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• Impact of Social Media Platform on Audience Engagement

  Siva A, A Felisiya

  88-93

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• Investigating the Factors Influencing the Personal Saving’s Behaviour

  N Sunil Prakash, S Thanduthapani

  94-99

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• A Study on Effectiveness of Human Relations in Conflict Management in a Manufacturing Industry, Ambattur

  M Karthikeyan, S Arul Krishnan

  100-106

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• A Study on Welfare Measures for Women Employees at Manufacturing Industry

  Krithicka B, S Arul Krishnan

  107-111

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• A Study on the Employees Relationship Management in Software Sector

  Sneha KP, Geeta Kesavaraj

  112-117

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• A Study on Influence of Workplace Environment on Employees’performance

  Sri Devi M, P Tamil Selvan

  118-123

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