Articles

• Telecommuting: An Empirical Study on Job Performance, Job Satisfaction and Employees Commitment during Pandemic Circumstances

  K.M. Abilash, Nitha Mary Siju

  1-10

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• Study of Customer Engagement through Emotional Branding

  Poojaa Gokarna

  11-20

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• An Analysis on Human Resource Management Practices and Job Satisfaction with Special Reference to IT Company

  Shivi Srivastava

  21-30

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• The Relevance of Customer Relationship Management Strategies in Creating Customer Loyalty and Satisfaction: An Analytical Study

  Saurav Kumar

  31-36

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• A Study of Stress Complications among Employees during Covid-19 Pandemic Special References to Chennai City

  C Vijai, P Nivetha

  37-45

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• A Study on Opportunities and Challenges of Digital Marketing

  D Poorani, J Vidhiya, Ms. Santhosini

  46-53

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• A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai

  S Gajashree, J Anand

  54-59

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• Corporate Performance Measurement Tool via Economic Value Added

  S.B. Sathiya Moorthi

  60-65

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• Students Intention towards Entrepreneurship as a Career among Final Year Engineering Students in Puducherry

  Adil Ellikkal, S Rajamohan

  66-73

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• A Study on Quality of Work from Home among the Women Employees at Information Technology Companies in Chennai

  R.M. Gayathri, J Anand

  74-78

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• Survival Strategies for Businesses during Covid-19 Lockdown

  P Nivetha, S Sudhamathi

  79-82

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• A Study on the Digitalized Human Resources (HR) Practices in Digitalized Business Era in India

  G Shivaraj

  83-89

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