Vol 11 No S1-Mar (2024)

Articles

• Examining the Impact of Technological Advancements on HR Practices and Organizational Performance

  Vishnu Priya M

  1-9

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• A Study on Consumer Behavior in Selection of Personal Care Products based on their Financial Status

  Sivaramkrishnan R

  10-16

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• The Impact of UPI on Indian Banking System

  Dharam Dev

  17-25

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• Sentimental Analysis on Forex Market

  Vigneshvaran .

  26-30

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• A Study on Challenges and Benefits of Remote and Hybrid Work Model from Employees Perspective

  Yash Rathi

  31-37

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• A Descriptive Study on Stress and its Impact Among Students

  Parika M

  38-44

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• Exploring the Impact of Instagram Marketing Strategies on Customer Purchase Intentions: A Comprehensive Analysis

  Tharoon B, Banu Priya S

  45-51

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• Workplace Culture: Creating A Positive and Inclusive Environment

  D Arvind, Banu Priya S

  52-57

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• Financial Literacy Among the Different Economic Classes in India

  Sangeetha S

  58-62

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• Recruiting Revolution: How AI is Streamlining Hiring

  Vaishnavalakshmi V

  63-70

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• Study on Market Research on New Product Development

  Karthick G

  71-77

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• The Impact of Video Marketing on Audience Engagement

  SanjaiKumar H

  78-86

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• A Study on “Impact of Learning and Development Programs on Career Advancement”

  Kiruba Muniraj

  87-91

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• The Impact of Augmented Reality in Consumer Behaviour

  Niveditha M, S Ancy Stepheno

  92-98

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• A Study on Consumer Perception towards Perfumes

  Harshitha CN

  99-105

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• A Study on the Awareness of Workplace Emotional Intelligence in the Corporate Sector

  Priyadharshini M, Banu Priya S

  106-113

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• The Role of Sustainable Finance in Addressing Environmental, Social, And Governance (ESG) Issues

  Jaivignesh G, Manimekalai Jambulingam

  114-123

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• A Study on Employee Well-being Initiatives and Their Impact on Organizational Performance

  Sanjay Aravind K

  124-133

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• A Study on the Effectiveness of Telemarketing in the Banking Industry

  Rasool Basha Rasool Basha

  134-143

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• Behavioral Finance: Understanding Investment Decisions among Individual Investors

  Gokula Priya M

  144-153

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• Enhancing Retailer Satisfaction: Strategies and Best Practices

  Sneha V

  154-162

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• AI-Driven HR Analytics: Unleashing the Power of HR Data Management

  Harshita Dadheech

  163-171

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• A Study on Analysing CMRL Tickets System

  S.P. Santhosh

  172-178

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• Impact of Training & Development on the Employee Performance with Respect to Automotive Industry

  Bhargavi S

  179-185

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• Ethnocentric Tendencies of Indian Consumers

  Kishore S

  186-196

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• A Study on Tourism and Level of Satisfaction of Tourists

  Ancy stepheno, Raghul P

  197-208

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• Dynamic Topic Networks to Evaluate Systemic Risk in Financial Markets

  Anjali Jha M

  209-214

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• Cultural Influences on Consumer Behaviour

  Rishab Mishra S

  215-227

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• Exploring an AI-Based Algorithmic Framework for Ethical Decision-Making in Human Resource Management Procedures

  Suriyaa S

  228-234

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• The Impact of Government Schemes and Fintech in Financial Inclusion

  Ann Jennifer AS

  235-243

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