Vol 13 No S1-i1-Mar (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Articles

• A Study on Performance Evaluation of General Insurance Subsidiary Companies of Virudhunagar District

  R Murugan

  1-7

  • PDF

  Article Views: 163 times
  PDF Downloads: 89 times
• Customer’s Attitude, Perception and Satisfaction level of Gold Jewellery Purchase with Special Reference in Erode District

  R Gnanasakthi

  8-16

  • PDF

  Article Views: 98 times
  PDF Downloads: 78 times
• The Impact of AI on How Businesses Engage with Customer

  E Renuka Devi, P Vanitha

  17-19

  • PDF

  Article Views: 95 times
  PDF Downloads: 80 times
• A Study on the Effect of AI in the Employees Empowerment

  C Hamsaveni

  20-23

  • PDF

  Article Views: 94 times
  PDF Downloads: 68 times
• The Impact of AI in Digital Lending and Loan Underwriting

  S Krishnan, S Kavitha

  24-28

  • PDF

  Article Views: 102 times
  PDF Downloads: 103 times
• AI in Advertising and Compaign Optimisation

  S Deepa

  29-35

  • PDF

  Article Views: 107 times
  PDF Downloads: 84 times
• Artificial Intelligence in Marketing Social Media Sentiment Analysis

  K Dhivya

  36-39

  • PDF

  Article Views: 93 times
  PDF Downloads: 59 times
• A Study on Block Chain and AI Integration in Modern World

  D Subashini

  40-44

  • PDF

  Article Views: 72 times
  PDF Downloads: 62 times
• Adverse Effects of Television Advertisements on Parents’ Perception of Children’s Preserved Food Products

  R Bagyalakshmi

  45-54

  • PDF

  Article Views: 88 times
  PDF Downloads: 73 times
• Profitability Ratio Analysis to Assess the Financial Performance

  S Sujitha

  55-59

  • PDF

  Article Views: 90 times
  PDF Downloads: 61 times
• Artificial Intelligence in Dairy Supply Chain Management

  A Lakshmi Priya, R Vanathi

  60-65

  • PDF

  Article Views: 96 times
  PDF Downloads: 68 times
• Application of Human Resource Practices for Corporate Hospital Nurses in Erode Town

  A Kokila

  66-73

  • PDF

  Article Views: 93 times
  PDF Downloads: 80 times
• Enhancing Efficiency of Hospitality and Tourism Sector with Artificial Intelligence

  N Gayathri

  74-77

  • PDF

  Article Views: 108 times
  PDF Downloads: 56 times
• Factors Influencing Customer Awareness on E-Banking Services of Indian Overseas Bank

  S Abila, S Saratha

  78-87

  • PDF

  Article Views: 104 times
  PDF Downloads: 83 times
• Mastering Learning the Role of AI in Forestering

  M Revathi

  88-93

  • PDF

  Article Views: 75 times
  PDF Downloads: 60 times
• A Study on Customer Satisfaction towards Digital Wallets in Coimbatore City

  B Vidya

  94-100

  • PDF

  Article Views: 97 times
  PDF Downloads: 70 times
• The Impact of Artificial Intelligence on Digital Marketing

  M Nandhini

  101-106

  • PDF

  Article Views: 124 times
  PDF Downloads: 65 times
• The Affect of Counterfeit Insights on Human Assets is Talked about in “Revolutionizing HR”

  R Thiyagu

  107-110

  • PDF

  Article Views: 89 times
  PDF Downloads: 60 times
• Integration of AI in the Management Practices of Insurance Companies in India: An Exploratory Study

  A Lakshmanan

  111-115

  • PDF

  Article Views: 96 times
  PDF Downloads: 42 times
• The Growth of Paddy Cultivation in Tamil Nadu Economy

  R Umamaheswari

  116-121

  • PDF

  Article Views: 81 times
  PDF Downloads: 52 times
• A Study on Affects of Artificial Intelligence on Indian Managing an Account Segment

  S Vetrivel

  122-125

  • PDF

  Article Views: 86 times
  PDF Downloads: 60 times
• AI and Consumer Trust: Bridging the Gap through Ethical Marketing Practices

  C Ramaiyan, P Vanitha

  126-129

  • PDF

  Article Views: 84 times
  PDF Downloads: 51 times
• Profitability Dynamics in India’s Selected Private Fertilizer Company: An Analytical Study

  R Senthilkumar, M Hajera Banu

  130-138

  • PDF

  Article Views: 222 times
  PDF Downloads: 129 times
• Impact on Artificial Intelligence of Economics Strategic Management in Organizational Sector

  S Keerthana

  139-142

  • PDF

  Article Views: 81 times
  PDF Downloads: 82 times
• Predictive Analytics in Marketing using for Artificial Intelligence

  K Poorna Devi

  143-146

  • PDF

  Article Views: 79 times
  PDF Downloads: 60 times
• A Study on Perception of Investors Regarding Mutual Funds in Erode District – Using Gap Analysis

  P Revathi

  147-155

  • PDF

  Article Views: 81 times
  PDF Downloads: 76 times
• Artificial Intelligence: The Game Changer in Banking Sector

  K Sagunthala, KR Sakthidevi

  156-160

  • PDF

  Article Views: 73 times
  PDF Downloads: 59 times
• Detecting and Preventing Fraud in Insurance Claims by using Artificial Intelligence

  V Saravanakumar

  161-165

  • PDF

  Article Views: 150 times
  PDF Downloads: 154 times
• Buyer Behavior of Natural Products in Erode

  AM Nandhini, P Sathya

  166-171

  • PDF

  Article Views: 85 times
  PDF Downloads: 75 times
• Buyers Fulfillment towards Organic Nourishment Items

  S Beulah, S Saratha

  172-177

  • PDF

  Article Views: 80 times
  PDF Downloads: 62 times
• A Study on Opinions and Perceptions of Customers Regarding the After-Sales Service for Selected White Goods in Pollachi Taluk

  S Maheswari, I Siddiq

  178-182

  • PDF

  Article Views: 87 times
  PDF Downloads: 77 times
• An Analysis of Consumer’s Purchasing Pattern, Prefernces and Satisfactions Through Online Shopping in the Erode District

  M Gomathi, T Mayakannan

  183-191

  • PDF

  Article Views: 106 times
  PDF Downloads: 88 times
• The Role of AI in Modern Management

  D Govindharaj

  192-197

  • PDF

  Article Views: 79 times
  PDF Downloads: 79 times
• A Study on a Customer Satisfaction towards Departmental Stores With special Reference to Erode District-Using Weighted Average Score Analysis

  B Elamparithi

  198-207

  • PDF

  Article Views: 91 times
  PDF Downloads: 71 times
• A Study on Predictive Analytics in Marketing

  M Kalaivani

  208-211

  • PDF

  Article Views: 91 times
  PDF Downloads: 66 times
• Transforming The Medical Industry through AI Innovations

  B Gayathri

  212-219

  • PDF

  Article Views: 80 times
  PDF Downloads: 61 times
• AI for Business Transformation: on the Target Customers Group and Market

  K Sivakumar

  220-223

  • PDF

  Article Views: 93 times
  PDF Downloads: 67 times
• The Future of Jobs: Merging Human Skills with AI in the Workplace

  M Sirajudheen, P Vanitha

  224-227

  • PDF

  Article Views: 102 times
  PDF Downloads: 85 times
• A Comparative Study on Online Food Ordering and Delivery Systems with Special Reference to Zomato and Swiggy in Erode City

  R Sukasini, K Subramaniam

  228-231

  • PDF

  Article Views: 96 times
  PDF Downloads: 59 times
• Role of AI in Social Media Marketing and its Sustainable Prospects

  L Rajendran

  232-237

  • PDF

  Article Views: 92 times
  PDF Downloads: 60 times