Vol 13 No S1-i2 (2025): AI For Business Transformation: Exploring Innovations in Banking, Insurance, Marketing and Management

Articles

• AI in Banking: Identification and Prevention of Fraud

  S Madheswaran

  1-4

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  Article Views: 170 times
  PDF Downloads: 129 times
• Evaluating the Integration of ChatGPT in Commerce Education with Reference to Coimbatore City

  S Balakrishnan, B Vidya

  5-11

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  Article Views: 197 times
  PDF Downloads: 106 times
• Child Consumer Psychology: Evaluating the Impact of Advertising and Marketing

  S Gnanasekar, B Vidya

  12-18

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  Article Views: 219 times
  PDF Downloads: 168 times
• Customer Segmentation and Personalization in Marketing

  P Sangami

  19-21

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  Article Views: 163 times
  PDF Downloads: 107 times
• Advanced Wireless Sensor Networks in Energy-Efficient Routing Cluster-based Techniques By Using Artificial Intelligence

  P Bharathi, G Vijaiprabhu

  22-25

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  Article Views: 157 times
  PDF Downloads: 114 times
• Analysis of Profitability, Liquidity and Solvency of Navratna Oil Companies (With Special Reference to Hindustan Petroleum Organization Ltd and Bharat Petroleum Organization Ltd)

  V Senthamilarasi

  26-30

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  Article Views: 165 times
  PDF Downloads: 102 times
• The Impact of Working Capital Management on The Profitability: An Observational Research of Mahindra & Mahindra

  G Priya, K Subramaniam

  31-36

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  Article Views: 181 times
  PDF Downloads: 134 times
• Customer Perception towards Hatsun Curd Product in Tiruchengode Taluk

  K Annapoorani, B Rajendran

  37-45

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  Article Views: 188 times
  PDF Downloads: 127 times
• A Study on Factors Affecting Work-Life Balance among Migrant Women Employees in Textile Industries

  M Devarajan, T Chandrika

  46-50

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  Article Views: 170 times
  PDF Downloads: 103 times
• Analyzing the Impact of Electronic Customer Relationship Management on Customer Satisfaction and Retention in the Passenger Car Industry of Tirunelveli District

  T Whitten Sahaya Raj, P Jeyasri

  51-58

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  Article Views: 175 times
  PDF Downloads: 92 times
• Artificial Intelligence Tools used in Share Market

  B Maneshkumar

  59-63

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  Article Views: 170 times
  PDF Downloads: 114 times
• The Future of Advertising: AI Tools for Smarter Marketing Decisions

  KP Abdul Raouf, P Vanitha

  64-67

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  Article Views: 241 times
  PDF Downloads: 145 times
• AI-based Personal Financial Management: Opportunities and Challenges

  S Kavitha, S Krishnan

  68-73

  • PDF

  Article Views: 201 times
  PDF Downloads: 142 times
• Role of AI Tools in Boosting Student’s Learning Outcome

  Jasmi Babu

  74-76

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  Article Views: 216 times
  PDF Downloads: 116 times
• A Study on Consumers’ Satisfaction towards E-vehicle in Tiruppur City

  P Janaki, K Mounaarthi

  77-87

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  Article Views: 159 times
  PDF Downloads: 109 times
• Marketing Strategies for Coir Products in Pollachi Taluk

  S Poornimadevi

  88-93

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  Article Views: 139 times
  PDF Downloads: 121 times
• Hashtags to Action: The Impact of Social Media Sentiment Analysis with the Content of Social Movements among the Youngsters in India

  S Shri Sangeetha, P Saravana Kumar

  94-98

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  Article Views: 199 times
  PDF Downloads: 111 times
• An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

  B Nalini, KA Maria John Joesph

  99-105

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  Article Views: 199 times
  PDF Downloads: 139 times
• The Impact of Digital Strategies in Customer Satisfaction and Retention in E- Commerce

  T Bhuvaneswari, M Sathish

  106-110

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  Article Views: 277 times
  PDF Downloads: 125 times
• Investigating Employee Trust and Concerns in AI-Powered HR Systems in Recruitment, Training, and Performance

  S Nithya Priya

  111-117

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  Article Views: 289 times
  PDF Downloads: 140 times
• Socio-Economic Realities and Quality of Work Life among Tea Plantation Workers in the Nilgiris District of Tamil Nadu

  P Ashokkumar, R Vinothkumar

  118-122

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  Article Views: 314 times
  PDF Downloads: 139 times
• Enhancing Customer Experience with AI: The Contribution of Chatbots and Virtual Assistant

  T Maivadivu, R Nagarajan

  123-126

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  Article Views: 169 times
  PDF Downloads: 138 times
• AI- Powered Patient Engagement: Transforming Healthcare through Personalized Marketing in Coimbatore District

  B Jeevarekha, P Shobana

  127-130

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  Article Views: 187 times
  PDF Downloads: 128 times
• Predictive Analytics using AI in Marketing: An Impact

  R Jayashree, S Mercitha

  131-136

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  Article Views: 181 times
  PDF Downloads: 149 times
• Role of AI in Assisting College Students with Academic Performance

  B Jeeva Rekha, A Raja

  137-143

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  Article Views: 529 times
  PDF Downloads: 176 times
• Warehouse Location and Layout

  C Dhivya, B Nandhakumar

  144-149

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  Article Views: 174 times
  PDF Downloads: 134 times
• A Study on Banking Frauds Identification and Prevention

  K Singaravelu, R Dhilip

  150-155

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  Article Views: 216 times
  PDF Downloads: 132 times
• Impact of Social Media on Consumer Purchasing Decisions

  AV Amrutha

  156-159

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  Article Views: 220 times
  PDF Downloads: 163 times
• The Role of Artificial Intelligence in Banking: Challenges and Implementation

  C Arjunan, NA Sumathi

  160-164

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  Article Views: 184 times
  PDF Downloads: 152 times
• Impact of AI and Automation on India’s Employment Landscape

  M Baby, R Sangeetha

  165-170

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  Article Views: 196 times
  PDF Downloads: 196 times
• A Study on the Role of AI in Predicting Consumer Behavior and Shaping Marketing Strategies

  L Baby Victoria

  171-176

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  Article Views: 293 times
  PDF Downloads: 161 times
• AI-Powered Recruitment in the Media and News Industries - A Study

  M Harish, M Sowmiya

  177-182

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  Article Views: 188 times
  PDF Downloads: 149 times
• Revolution of Financial Services - Role of AI in Effective Risk Management and Fraud Detection

  Hima Devadas, P Ayyappan

  183-191

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  Article Views: 204 times
  PDF Downloads: 120 times
• Technology Adoption Behavior: Role of Virtual Influencer Towards Purchase Intention of High-Tech Gadgets

  MS Swetha, P Jayasudha, V Logapriya

  192-200

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  Article Views: 238 times
  PDF Downloads: 160 times
• The Influence of Fin-Tech Payment Apps on Promoting Eco-Friendly Purchases

  G Catherine Angelina, M Mohana Priya

  201-206

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  Article Views: 135 times
  PDF Downloads: 109 times
• The Future of AI: Emerging Trends and Innovations

  P Sathya, N Nirmala, T Priyadharshini

  207-212

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  Article Views: 228 times
  PDF Downloads: 139 times
• The Impact of AI on Consumer Behaviour

  V Nisha

  213-216

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  Article Views: 172 times
  PDF Downloads: 95 times
• AI for Business Transformation: Exploring Innovations in Banking

  S Radhai, B Rajendran

  217-221

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  Article Views: 285 times
  PDF Downloads: 175 times
• AI-Driven Influencer Marketing in the Fashion Industry: Optimizing Campaign Performance and Advertising Effectiveness

  Rajani Jayapalan, Sandra Sabu, SK Manju Das

  222-227

  • PDF

  Article Views: 211 times
  PDF Downloads: 131 times
• Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

  P Sankari, K Raja

  228-232

  • PDF

  Article Views: 222 times
  PDF Downloads: 182 times
• Enhancing the Efficiency of Human Resources with Artificial Intelligence in Management

  S Selva Gowthami

  233-237

  • PDF

  Article Views: 172 times
  PDF Downloads: 101 times
• AI in Service Quality of Management in Private Sector Banks

  VJ Stegy

  238-241

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  Article Views: 167 times
  PDF Downloads: 113 times
• AI and its Impact on Social Media

  GK Sukanya, T Tamilselvi

  242-247

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  Article Views: 159 times
  PDF Downloads: 105 times
• AI in Insurance Fraud Detection in Insurance Claims

  R Thiruvarutselvi, V Sathiya

  248-253

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  Article Views: 177 times
  PDF Downloads: 110 times
• Artificial Intelligence in Marketing and its Potential Impact of India’s Economy

  C Krishnaveni, R Maheshwari

  254-260

  • PDF

  Article Views: 224 times
  PDF Downloads: 124 times