Vol 11 No iS1-Jan (2024)

Articles

• An Overview of the Clean India Mission: Swachh Bharat Abhiyan

  J Sadeesh

  1-5

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• Exploring Women Entrepreneurs’ Knowledge and Participation in Entrepreneurial Schemes

  S Divya, G Lakshmi

  6-14

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• Technological Transformations in Integrated Marketing: Strategies, Challenges, and Future Trends

  A Meera

  15-19

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• Enhancing Customer Engagement in the Digital Era: Innovative Approaches for CRM Implementation in the Indian Banking Sector

  V Geetha

  20-26

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• A Pharmaceutical Sector Study on Beta-Listed Companies in the NSE

  A Vinayagamoorthi

  27-32

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• Empowering Women through Financial Inclusion: Insights from the Banking Sector in India

  C Vijay Vishnu Kumar

  33-40

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• Transformative Horizons: Navigating the Evolution of HR through AI and Cloud Technologies

  M Nalini

  41-47

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• Social Influence Strategies: Unveiling the Dynamics of Influencer Marketing in Modern Communication

  M Sri Ram Kailash

  48-54

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• Navigating Digital Frontiers: The Impact and Influence of Social Media in Modern Marketing

  G Udhayalakshmi

  55-60

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• Women Entrepreneurship in India: Challenges and Suggestions

  P Sivasakkaravarthi

  61-67

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• Strategic Integration of Digital Health Technologies for Enhanced Patient-Centered Care in Modern Healthcare Management

  KM Umayal

  68-73

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• Entrepreneurial Difficulties and Opportunities under COVID-19 for women Entrepreneurs in India

  V Muthulakshmi

  74-83

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• New Education Policy and its Impact on Higher Education in India

  K Archunan

  84-89

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• Assessing the Effects of Tannery Pollutants in Tamilnadu: Special Reference to Chennai City

  S John Sundar

  90-93

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• Role of Startups in Entrepreneurship Development (Agri Based Sector)

  J Veni

  94-99

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• MNREGA Evaluation: Fostering Inclusive Rural Development

  N Chithravel

  100-105

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• Empowering Women Entrepreneurs: Catalysts for Economic Growth

  S Bhuvaneswari

  106-112

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• Parental Socio-Economic Status on the Learning Achievement of the Primary School Students in Malaippati Village, Madurai District

  S Uma, S Gomathi

  113-118

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• Influence on Entrepreneurship Ability

  S Sathiya Priya

  119-124

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• The Ayushman Bharat Health Account: A New Frontier for Smart Healthcare Delivery in India

  R Aarthi Alamelu

  125-130

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• Revolutionizing Higher Education in India: The Impact of the National Education Policy-2020

  R Josphin

  131-137

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• Optimizing Workforce Stability: Unraveling the Influence of Talent Management Strategies on Employee Retention

  F Mary Sudharshini

  138-144

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• Remote Work: Challenges and strategies for Effective Management

  D Mahesh

  145-149

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• Spy Leadership in India from Mauryan Empire to Modern Era

  S Kanchana

  150-155

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• Navigating the Digital Landscape: Impact, Significance, and Challenges of Digital Marketing in Contemporary Business Growth

  J Ramya

  156-161

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• Market Minds: Understanding Behavioral Finance Concepts

  S Subashree

  162-168

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• Acceptability of New Policies Regarding Education in India

  S Naresh

  169-177

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• Strategies for Enhancing Employee Retention in Multinational Organizations: A Comprehensive Review and Analysis

  D Vijayalakshmi

  178-182

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• Influencer Marketing Unveiled: A Conceptual Exploration of Emotional Marketing, Consumer Connections, and Future AI Trends

  Preethi Gaur

  183-190

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• Behavioral Finance and Stock Market Anomalies: Exploring Psychological Factors Influencing Investment Decisions

  M Padmavathy

  191-197

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